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You have finally taken the plunge into the land of being an entrepreneur and found yourself in a consultant position. As a consultant, success now hinges on convincing potential clients that you are an expert in your field and can help deliver the best results. A web presence is often the first impression that you will make on potential clients. Well-designed websites will inspire confidence and trust, two of the most significant factors that will help you snag future clients. Having a website that others view as inferior will undermine the credibility that you possess and instill doubt, causing clients to run for the hills. Here are some tips that will help you polish your website and have clients flocking to you in no time. 

Creating a Website That Aligns With Your Brand

In the role of a consultant, you are a hub of knowledge regarding the entrepreneurial world. But you are also a human with personality traits that make you unique. When creating your brand, you want that uniqueness to come across to help you build something that not only has a personal touch but gives your business a warm and inviting flair. 

Logo and Color Scheme 

Start by creating your business name and your logo. The personal design choices you make, such as color and typography, will play a massive role in creating your visual brand. If you have issues choosing colors that will best suit you or are just not sure how to create a cohesive color palette, you can use the color generating app Coolors. This fantastic palette generator will help give you a color scheme that others will view as professional and polished. 

It’s in the Details 

As a consultant, you are the expert. As an expert, you have a minimal margin for errors. You want your website to convey credibility and not detract from it. This is where paying attention to details comes into play. Mistakes undermine the credibility, so take a bit of extra time to comb through your website to ensure that it is free of errors. Check, double-check, and triple-check your content for any potential grammatical errors and accuracy. To help you in your check, you can try out the tool Grammarly


Potential clients love to see credentials. The more, the better. When pursuing a consultant career, it helps to have a few years of experience under your belt along with a degree or two. Certifications are also helpful, along with anything you might have that could show you have pursued continuing education. If you don’t have a consulting accreditation, it may not be a bad idea to look into obtaining one. Often small business consultants can acquire their AASBC certification from the Association of Accredited Small Business Consultants. If you’re looking for a CMC, you can go through the Institute of Management Consultants